1) 4 old white dudes dressed as cops – carrying Kendrick, Schoolboy Q and his boys down the street “settee” style
2) Black and White photography – with incredible shots of LA (but why not in 4K?)
3) Special Effects – Kendrick floating over the city and all of the reactions are so on point. This video just has an exciting mood!
4) Eye Candy – only two female models and probably 4 seconds of screen time between them but they make their point quickly.
5) Dancers – Pays homage to the pop and lock bay area styles
My only gripe is with some of Kendrick’s styling – the DSquared shirt looks like last Winter’s fashion (although this video may well have been shot back then)
What do you guys think?? Post comments. We gon’ be alright!